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Discover exactly how dependent you are on external agencies and identify opportunities to bring work in-house.
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AI Lead & Gen-AI Advisor, The Economist (2+ years)
$300K SAVED
Custom GPT that replaced an agency contract, now scaling across B2C and B2B marketing
$720K TARGET
Designed "IndexAI" multi-agent platform automating rankings across 47 countries and 10 indices
15+ AI PROJECTS
Led AI Steering Committee initiatives across The Economist Group
AI GOVERNANCE
Created the Impact/Feasibility Matrix now standard across HR, Marketing, Partnerships & Editorial
"She builds deployable systems, proves ROI, and creates reusable frameworks that teams continue to benefit from long after delivery."
— Gareth Bridge
Director of B2B Marketing, The Economist
"The completed GPT is enhancing our team's brainstorming and editing processes, delivering better outcomes faster."
— Hubert Miernik
Head of Marketing Campaigns, The Economist
"I (and TEG) will really miss your expertise."
— Josh Muncke
VP Generative AI, The Economist Group
MIT Media Lab's 2025 study found 95% of enterprise AI pilots deliver ZERO measurable return—despite $30-40 billion invested.
The difference? The 5% that succeed:
Pick ONE pain point and execute well
Partner with specialists instead of building alone
Focus on workflow transformation, not just tools
That's exactly how I built the $300K Custom GPT.
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